From the North Pole to Walmart: Santa’s Milk Brings Holiday Magic to Every Fridge

DairyPure® introduces limited-edition pints of Santa’s Milk — real dairy inspired by the world’s foremost milk aficionado.

MINNEAPOLIS, Dec. 4, 2025 /PRNewswire/ — Santa’s getting into the milk game. This holiday season, DairyPure®, a farmer-owned brand from Dairy Farmers of America (DFA), is debuting Santa’s Milk — a limited-edition pint of classic real dairy whole milk that feels straight from the North Pole. Designed to make even the smallest family moments merry and bright, it’s real milk with a touch of holiday magic.

Available at 2,000+ Walmart stores nationwide, as well as select Jewel and SpartanNash retailers in the Midwest, Santa’s Milk is packaged in a festive pint-size bottle featuring Santa himself and retails for approximately $1.50.

While milk and cookies have always been Santa’s thing, this time he’s sharing. Santa’s Milk is here to inspire families to sprinkle a little North Pole spirit into everyday traditions, from hot cocoa bars and cookie-decorating parties to lunchbox surprises and Christmas movie nights.

“We know Santa takes his milk seriously — and so do we,” said Rachel Kyllo, Chief Marketing Officer of Dairy Brands at Dairy Farmers of America (DFA). “After all, who knows milk better than Santa – he’s consumed billions of glasses over the years! While we can’t claim an official partnership with the big guy, Santa’s Milk celebrates his expertise, and is just one more way to help families stay on the nice list this holiday season.”

Offering essential vitamins and minerals from real dairy that families trust, Santa’s Milk contains 8g of high-quality protein in each one-cup serving. The convenient single-serve pint is designed for quick grab-and-go moments and stocking up for holiday gatherings.

Santa’s Milk will be available in the dairy section and featured in holiday end caps with refrigerated cookies for easy pairing, because yes, Santa always notices when you get the cookie-to-milk ratio just right.

Don’t wait for Christmas Eve to taste the magic. Santa’s Milk hits shelves in late November — but like Santa himself, it only appears once a year.

About Dairy Farmers of America

Dairy Farmers of America (DFA) is a farmer-owned leading global dairy cooperative focusing on sustainability, innovation, community, and the future of family dairies. While supporting and serving 9,500 farmer-owners, DFA manufactures nearly every form, function and flavor of high-quality nutritional dairy products, including fluid milk, cheese, butter, ice cream, dairy ingredients and more. These products connect our Cooperative’s family farms to family tables with national and regional brands such as Alta Dena® Dairy, Meadow Gold® Dairy, Friendly®’s, Borden® Cheese, Plugra® Premium Butter and Kemps® to name a few. On a global scale, we work with some of the world’s leading food companies to develop ingredients that deliver the greatest source of nutrition to consumers around the world, while staying committed to social responsibility and ethical farming. For more information, please visit dfamilk.com.

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SOURCE Dairy Farmers of America

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