HIROMI ASAI Unveils “Akatsuki — Before the Dawn” at New York Fashion Week
Explores a New Dawn Through Japanese Kimono Textiles and Contemporary Menswear
NEW YORK, Sept. 11, 2026 /PRNewswire/ — New York fashion brand HIROMI ASAI will present its Spring/Summer 2027 Men’s Collection, “Akatsuki — Before the Dawn,” at New York Fashion Week on Sunday, September 13, 2026. Since 2017, designer Hiromi Asai has collaborated with Japanese Kimono artisans to transform traditional textile craftsmanship into sophisticated contemporary menswear. Asai first presented authentic Kimonos at New York Fashion Week in 2016 and has since developed a distinctive approach to menswear rooted in the beauty and craftsmanship of Kimono.
COLLECTION THEME
“Akatsuki — Before the Dawn” is inspired by the quiet moment when a long night begins to give way to the first signs of light. Akatsuki is a Japanese word for the time just before dawn — when the world is still dark and the sun has yet to appear, but a new day is already beginning beyond the horizon.
The eight-look collection follows this transition, moving from deep navy, charcoal and earthy tones to soft whites and luminous neutrals. Working with Japanese Kimono artisans in Tango, one of Japan’s historic silk-weaving regions, HIROMI ASAI developed new textiles specifically for the collection. Many feature nuitori, a traditional technique in which decorative threads are woven into the fabric to create richly textured patterns. The fabrics are shaped into refined modern silhouettes, bringing Japanese textile craftsmanship into a contemporary setting.
At the heart of the collection is kacho-fugetsu, the Japanese appreciation of nature and the changing seasons. Alongside these nature-inspired motifs, the textiles range from bold panther patterns and graphic checks to traditional auspicious designs. As dawn approaches, nature awakens and life begins to stir. The collection captures this fleeting moment between darkness and light, with a quiet sense of hope for the new day ahead.
DESIGNER COMMENT
“Even before we see the first light, morning is already on its way. The sun will rise again,” said designer Hiromi Asai.
“With ‘Akatsuki,’ I wanted to capture that quiet moment before dawn — not just the darkness, but the hope that is already there. For me, this collection is about believing in the light we cannot see yet.”
SHOW DETAILS
HIROMI ASAI Spring/Summer 2027, Flying Solo Show at New York Fashion Week
Date & Time: Sunday, September 13, 2026; 4:00 PM EDT / Monday, September 14, 2026; 5:00 AM JST
Location: Rooftop, Midtown Manhattan, New York (invitation only)
UPCOMING SHOWS
Following New York Fashion Week, HIROMI ASAI will present the Spring/Summer 2027 collection in Paris and Los Angeles.
Paris Fashion Week: October 7, 2026
Los Angeles Fashion Week: October 9, 2026
SALES & SHOWROOM INFORMATION
For Sales
Flying Solo, The Store
420 W Broadway, New York, NY 10012, USA
646-982 1133
https://flyingsolo.nyc
Also available at Online Store
https://flyingsolo.nyc/designer/hiromi-asai
For PR and Showroom
Flying Solo PR – The Copper Room
419 Broome St, New York, NY 10013, USA
https://www.instagram.com/flyingsolo_pr
Maison Privée
8285 Sunset Blvd. Suite #1, West Hollywood, CA 90046
https://www.maisonpriveepr.com
HIROMI ASAI WEB AND SOCIAL MEDIA
HP: https://www.hiromiasainy.com
Instagram: https://www.instagram.com/hiromi.asai
Facebook: https://www.facebook.com/modeandclassic
Media Contact:
Hiromi Asai
646-242-4156
422444@email4pr.com
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SOURCE HIROMI ASAI – Mode & Classic LLC
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