Apple updates app distribution terms for the European Union
Apple announced today a series of changes to how apps will be managed and distributed within the European Union. This move follows extensive discussions with the European Commission to address previous disputes regarding business terms and alternative distribution methods. To reduce complexities, Apple will now apply a unified set of business terms to all developers distributing apps in the EU. The updated terms are available for developers to sign immediately, with the changes taking effect on October 1.
Unified business terms for EU app developers
Under the new framework, Apple will impose a commission on digital goods and services sold through apps. The existing Core Technology Fee, which was a per-install charge for high-volume developers, will be replaced with a simpler Core Technology Commission. This will be a straightforward 5 percent charge on digital transactions conducted outside the App Store. Additionally, Apple is removing the initial acquisition fee and the store services fee.
Updates also include adjustments to commission rates across different platforms, such as the App Store, alternative app payments, and alternative distribution models. These rates reflect the various methods through which Apple provides value to developers, whether they choose to use the App Store or Apple In-App Purchase.
Alternative payments and Apple In-App Purchase
Apple In-App Purchase remains the most secure way for users to buy and download apps. With the revised terms, developers are now allowed to offer Apple In-App Purchase alongside other payment methods, an option not previously available in the EU. This is subject to specific presentation guidelines to maintain a uniform and clear user experience.
Developers will select their preferred payment options, which could include Apple In-App Purchase, in-app alternative payments, linking to web-based payments, or a combination of these. These choices must remain consistent for a 12-month period.
Child safety measures for alternative payments
The App Store is designed to be a secure environment, especially for children. Apple has collaborated with the European Commission to introduce child safety measures for alternative payments, mirroring protections in other regions. In EU countries that require parental consent for digital activities by children over 13, these protections will be enhanced accordingly.
Expanded eligibility for alternative app marketplaces
Apple is expanding eligibility criteria for companies wishing to operate alternative app marketplaces or distribute apps via the web in the EU. This web distribution method does not involve the same oversight as the App Store, which means potential risks from malicious actors. To mitigate these risks, Apple will require every app distributed through alternative means to undergo a Notarization process, ensuring basic functionality and safeguarding against significant threats.
Apple is also offering comprehensive resources to help developers navigate the new options available in the EU. These resources can be accessed via the Apple Developer Support page.
